Huepoint publishes targeted cross-disciplinary color seasons for fashion and apparel, home furnishings, and digital design, eighteen months in advance of the market. We collaborate with corporate clients to establish color marketing strategies keyed to their specific brand identities.
Our job is two-fold: First to provide our clients with spot on color trends, and then give them the right tools to achieve great color across multiple platforms. We project a full season's worth of specific color palettes and publish corresponding editorial pages illustrating color trends and design influences. Seasons include cotton yarn and fabric swatches accompanied by matching CMYK and RGB formulas, ensuring that every step of the design process—from product development to CAD to the web—is consistent.